Search Engine Optimization
THE VIRTUAL REAL ESTATE
Getting on Page 1 on Google for the keywords you want is like owning a centric real estate property in the most visited street, where potential customers are walking outside and are ready to buy. 85% of Google visitors only go to Page 1. Be there or be square. If you paid a lot of money for your website and you're not even near page 1, you're leaving money on the table.
If you're a traveling business (HVAC, plumbing, roofing, tree service, etc), local SEO is the perfect way to get the customers that are ready to get your services. If your website is not getting you leads, it might not be SEO optimized. If that's the case, don't lose against your SEO optimized competitors.
SEO is not impossibly hard. But it's better not to DIY. If you see someone on Page 1 on Google, it's because its possible. The SEO process includes a lot of technical elements and procedures that most web designers just ignore or neglect. An SEO campaign involves on-page SEO (metadata, meta tags, h1 and h2 title tags, images alt-text), social signals, strategic keyword placement, SEO content creation, and backlinking. In the era of digital marketing, SEO is one of the best investments you can make in your business.